Kind Peoples , Santa Cruz CA

Kind Peoples

Without a doubt the biggest name in cannabis in the county, Kind Peoples reached out to Stripe Design Services to design a landmark project: their new flagship store on Ocean Street. The new state of the art store is located on the site of a previously run down Chinese restaurant. The refurbished building not only raises the bar for Cannabis Retail in California, offering a light, airy and approachable interior, it serves as a much needed upgrade to this important traffic corridor in Santa Cruz.

After several weeks of extensive research into best business practices, Stripe presented the well received concept of ocean scenes, light wood, well lit cases and a strong backdrop of a lit slat wall, reminiscent of the agricultural crop fields in the surrounding areas - a gentle nod to the crop, avoiding the ubiquitous leaf motif. Replacing the idea of security with welcome, introducing friendly, product savvy floor staff and product displayed like a well appointed health food store all contribute to the comfortable, accessible experience.